What is sneak peek?

"Sneak peek" generally refers to a preliminary viewing or brief preview of something before its official release or availability to the general public. It is often used in the context of movies, television shows, books, or products, where a limited audience is given the opportunity to see or experience a portion of the content beforehand. This is typically done to generate buzz, build anticipation, or gather feedback.

In the entertainment industry, a sneak peek might include exclusive footage, trailers, or special screenings. For products, it could involve a pre-launch demonstration or an early opportunity for select customers or influencers to try out a new item. Sneak peeks are often shared through events, online platforms, or marketing campaigns, aiming to engage the audience and create excitement ahead of a full release.